LAFC today announced a multi-year partnership agreement with next generation fan engagement and rewards company, Socios.com, making the company an official partner of LAFC.
With a shared vision in leveraging next-generation technology mixed with progressive experiences, the Socios.com-LAFC partnership forges a deeper connection with fans, and fuels growth on and off the field.
With 26 Club deals, including LAFC, Socios.com seeks to create a unique community for MLS fans to celebrate their passion for the game and win life-time experiences all from one app. Starting with the 2022 season, the partnership intends to give fans access to exclusive rewards, polls, and opportunities for their favorite clubs. LAFC envisions that fans will be able to have the chance to win prizes for making correct game-related predictions and for correctly answering questions.
“Since inception of the Club, LAFC has aimed to work with best-in-class partners including state-of-the-art technologies to enhance our fan experience and provide value to our members,” said Kristen Kuhn, SVP of Corporate Partnerships at LAFC. “As we launch this partnership with Socios.com in an emerging & inventive category alongside Major League Soccer, we are thrilled to provide future experiences, rewards and benefits through the relationship to our members and fans to strengthen the connection and interaction with the Club.”
With the highest percentage of millennial audience of any major U.S. sport, the deal with Socios.com seeks to enable LAFC to combine its commitment to innovation and technology to leverage blockchain technology to provide LAFC tools to engage with fans in more immersive ways. Socios.com will be integrated across League and partner clubs’ social channels and receive digital signage at partner club home games.
“Joining forces with LAFC to explore what the best iteration of our blockchain-based fan engagement product will become is truly exciting,” said Max Rabinovitch, Socios.com’s Chief Strategy Officer. “This partnership is going to have far-reaching positive impacts on our evolution and shed light on what the Socios fan engagement universe on the blockchain can be.”
The agreement also enables Socios.com, LAFC, and the League to work together on new fan engagement products in the years ahead.
Socios.com has indicated that it has major global expansion plans and will increase its existing presence in Europe, while targeting many more launches in the USA, Asia, and South America with the world’s leading sports properties. Socios.com recently announced international soccer legend Lionel Messi as the company’s first Global Brand Ambassador.