The Los Angeles Football Club (LAFC) today announced that the Southern California Toyota Dealers have signed a partnership to be one of the Club’s Golden Boot Club Founding Partners as LAFC prepares to kick off its inaugural season.
The partnership begins with the 2018 season, with Toyota serving as the “Official Import Automobile of LAFC”, providing fans with an immersive brand experience within the Northwest Entrance at Banc of California Stadium.
“We are thrilled to partner with Toyota and welcome them to the LAFC family,” LAFC President and Owner Tom Penn said. “Toyota is an international business leader who shares our vision of not only providing a first-class fan and customer experience but making sure that we are true community partners in Los Angeles.”
Toyota joins Banc of California, Delta Air Lines/Aeromexico and Heineken as LAFC’s Golden Boot Club Founding Partners. The Golden Boot Club provides exclusive access, visibility and experiences for LAFC’s elite level of partnership.
“Toyota shares the excitement of the community and MLS fans as the LAFC open their first season at Banc of California Stadium,” said Alec Hagey, Vice President and General Manager of the Toyota Los Angeles Region. ”We are thrilled to support the arrival of the franchise alongside our local community in Los Angeles.
The partnership also includes Toyota becoming the presenting partner of the LAFC Street Team, a robust community engagement program, special in-marketing promotions and exciting match night enhancements.