The Los Angeles Football Club (LAFC) and Francis Ford Coppola Winery today announced a new partnership for the 2018 Major League Soccer (MLS) season, with Coppola serving as the Official Wine Partner of the Club. The California-based winery owned by one of Hollywood’s most proclaimed filmmakers will bring its Sofia and Diamond Collection wines to the over 22,000 Los Angeles soccer fans at Banc of California Stadium.
“We’re thrilled to partner with such a premier California winery,” LAFC’s SVP Corporate Partnerships Jaime Guin said. “The Coppola brand is a perfect complement to Los Angeles’ vibrant food and wine scene and adds to the fan experience at our games.”
“There is nothing like a live event,” Francis Ford Coppola said. “In a world of pre-recorded experiences, there’s a certain thrill to being in a stadium watching a game. Los Angeles is a city dear to my heart and I’m glad we’re a part of the much-anticipated opening of LAFC’s Banc of California Stadium.”
The three-year, multi-platform partnership will include unique pre-game tailgating events in LAFC’s Fan Zone featuring a Francis Ford Coppola Winery bar with newly launched Diamond Collection white wines. Fans can participate in a soccer-themed photo opportunity that they can share with friends and family. Future integrations will include interactive moments within LAFC’s app; special animated videoboard celebrations in the stadium; and short-form content highlighting players and the Coppola winery.
ABOUT THE FAMILY COPPOLA:
The Family Coppola encompasses all of the things Francis loves most—cinema, wine, food, resorts and adventure—and embraces quality, authenticity and pleasure as a backbone to each of these vibrant business endeavors. Anchored in Sonoma County, Francis Ford Coppola Winery, known for its superior level of quality and integrity, is, as Francis puts it, “a wine wonderland, a park of pleasure where people of all ages can enjoy all the best things in life: food, wine, music, dancing, games, swimming and performances of all types. A place to celebrate the love of life.” Coppola’s second foray into Sonoma County came in 2015 with the launch of Virginia Dare Winery, American wines since 1835, ushering in a new era of elevated quality and vineyard-specific wines. The Family Coppola are lovers not only of wine, but spirits as well. Great Women Spirits—small-batch, house-crafted, classically styled spirits—are a collection of spirits as unique and remarkable as the women they honor. The Family Coppola Hideaways are a collection of unique properties where adventure meets serenity. Drawing upon inspiration from his film career and travels around the globe to the far-reaching corners of the world, Francis created each resort, embracing off-the-beaten-track locations and making each locale an ideal destination for exploring the natural wonders of the area while relaxing in tranquil surroundings. Additionally, The Family Coppola operates a venerable film production company, American Zoetrope; the award-winning literary and art magazine, Zoetrope: All-Story; Cafe Zoetrope in San Francisco’s iconic Sentinel Building in North Beach; and Mammarella Foods, an authentic line of premium organic pastas and sauces. www.TheFamilyCoppola.com