LAFC today announced that retail brand Target will take its place as one of the club’s Golden Boot Club Members beginning with the 2020 season. The multi-year partnership includes the Target logo prominently displayed on the sleeve of LAFC’s primary and secondary jerseys.
“This is another historic day for our Club as we welcome Target to the Black & Gold family,” said LAFC President and Owner Tom Penn. “Target is an innovative leader that shares our passion for culture, community and inclusivity. We’re proud to showcase Target on our jerseys and throughout the LAFC community.”
The partnership begins in January, 2020, with Target serving as the Official Retailer of LAFC.
“With a strong presence in the Los Angeles community, we’re thrilled to team up with the Los Angeles Football Club,” said William White, Senior Vice President of Marketing, Target. “We support soccer because we know how much our guests love this sport, and we’re excited to bring the Bullseye to the jerseys of the Black & Gold.”
As the newest member of LAFC’s Golden Boot Club, Target stands alongside Banc of California, Delta Air Lines/Aeromexico, Heineken, Kaiser Permanente, Toyota and YouTube TV. The Golden Boot Club provides exclusive access, visibility and experiences for LAFC’s elite level of partnership.
Major League Soccer (MLS) announced approval of sponsored sleeve patch sales on team uniforms in October 2018. The size of the sponsored sleeve patch will be roughly the same size as the existing MLS logo on the right jersey sleeve, roughly 2.5 by 2.5 inches. The new initiative is a multi-year pilot program, and available only to those clubs that have already secured a primary jersey sponsor.