LAFC announced today that premium mattress brand Nectar will serve as the ‘Official Training Kit Partner of LAFC’, with the Nectar logo prominently featured on the Club’s training gear.
The properties division of global firm CSM Sport & Entertainment sourced and helped broker the deal for LAFC.
As part of the partnership, the Club’s training center will be named the ‘Nectar Performance Center’. The Nectar Performance Center is home to LAFC’s first team and is located on the campus of Cal State LA.
“We are proud to announce this unique partnership with Nectar and welcome another premier brand to the Black & Gold family,” said LAFC Co-President Larry Freedman. “Adding the Nectar name to the Club’s Performance Center and training jerseys is an incredible opportunity to align with a universally loved and industry-leading brand. We’re excited to extend the Nectar benefits to our first team players to give them the best opportunity to succeed.”
A Golden Boot Club partner, Nectar will serve as the ‘Official Sleep Partner of LAFC,’ in addition to becoming the presenting partner of the Player Nap Room at the Performance Center. The newly built Nap Room will feature Nectar products including a brand-new mattress, sheets, and hardware.
“It’s no secret that a good night’s rest is fundamental to our physical and mental health, and crucial for athletes whose bodies and minds face intense pressures,” said Ran Reske, Co-Founder and Co-CEO of Resident. “We’re thrilled to partner with LAFC and provide their talented teams with the comfort and support of Nectar mattresses. We hope they will benefit from the ultimate sleep experience Nectar has become known for, and look forward to watching them bring their A-game to the field.”
Nectar joins Delta Air Lines, Heineken, Toyota, YouTube TV, Kaiser Permanente, Target, Estrella TV, FLEX Power Tools, Postmates and Uber as LAFC’s Golden Boot Club Partners. The Golden Boot Club provides exclusive access, visibility and experiences for LAFC’s elite level of partnership.