LAFC Announces Innovative New Partnership With ZippyPaws

LAFC zippy paws Web

LAFC and leading dog toy and lifestyle brand ZippyPaws, who joins the Black & Gold as the Club’s Official Pet Toy Brand, have agreed a new three-year partnership. 

“We are excited to partner with ZippyPaws to provide dog owners, as well as our four-legged fans, new, unique and authentic ways to engage with the Club,” said LAFC Co-President & Chief Business Officer Larry Freedman. “We look forward to unveiling new pet-focused products, promotions and programs this season that will resonate with dog lovers in the LAFC community.”

The partnership will include traditional advertising elements, alongside community initiatives developed to give back to the local community. In addition, ZippyPaws will celebrate in-stadium as the presenting partner of LAFC’s match against the Colorado Rapids on June 29. Fans in attendance of the match at BMO Stadium will receive a free co-branded LAFC x ZippyPaws item complements of ZippyPaws.

Throughout the three-year partnership, fans will also see multiple engagement opportunities including player appearances both in and outside of BMO Stadium.

“We're thrilled to partner with LAFC for the coming seasons. Witnessing the organization’s strong connection to their community and their love for four-legged companions, we believe this partnership presents a fantastic opportunity for ZippyPaws to expand our presence into a market that aligns with our company values," expressed Ashley Newman, Director of Marketing and Communications for ZippyPaws. "This partnership exudes authenticity, evident in all facets, ranging from digital activations, philanthropic initiatives, and fan engagement elements."


Designed by dog people, for dog people.

ZippyPaws was created in 2011, after co-founder Jen Glaser recognized a need for dog toys that were both safe and aesthetically pleasing.

Thirteen years later and ZippyPaws has grown into a household name, heralded as a leader in the pet sphere.

Based just outside of Los Angeles in Chino, CA, ZippyPaws currently offers a catalog of over 600 items in a range of categories, has sold over 5 million of their iconic donut toys and has donated over a million dollars to philanthropic efforts across the country.

Together - through beautifully designed products and a community devoted to giving their pets the best life has to offer - ZippyPaws promises to cultivate curiosity, harness innovation and keep tails wagging. All without costing an arm and a paw. 

Visit to learn more.

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