Los Angeles Football Club (LAFC) today announced Monster Energy as the club’s official energy drink. The multi-season partnership - the first of its kind between Monster Energy and a Major League Soccer club - will bring Monster Energy beverages, experiences and more to LAFC’s home venue, BMO Stadium, as well as make Monster Energy the presenting partner of select LAFC content.
“LAFC matchdays are famous for the raw energy of Los Angeles on display at BMO Stadium, making Monster Energy the perfect partner to fuel the passion, action, and unmatched atmosphere our supporters bring,” Larry Freedman, LAFC and BMO Stadium President of Business Operations said. “This partnership is a collision of two brands known throughout sports and entertainment for pushing the status quo. We look forward to working with Monster Energy to bring fresh, authentic sports experiences to fans throughout Los Angeles and around the world.”
As part of the agreement, fans will find Monster Energy beverages featured in select concessions, premium club spaces, and suites, as well as all Vicki vending machines throughout BMO Stadium. Monster Energy will also bring new matchday experiences to Black & Gold supporters, including LAFC Fan Fest activations, in-stadium sampling, and product giveaways upon egress at select LAFC matches.
“Anyone who’s been to an LAFC home game knows the energy there is unmatched throughout MLS,” said Jordi Gayola, Monster Energy CMO of the Americas. “We are excited to help keep the 3252 and all Black & Gold fans bouncing at BMO!”
In keeping with Monster Energy’s support of the rock and roll lifestyle, the leading marketer of energy drinks and alternative beverages becomes the presenting partner of LAFC’s pre-match DJ videoboard features and branded DJ booth, found inside the stadium’s northwest gate. Fans will also see Monster Energy integrated as the presenting partner of the club’s pre-match hype and countdown content featured across its social channels.
About Monster Energy
Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.
About Los Angeles Football Club (LAFC)
The 2022 MLS Cup Champion Los Angeles Football Club has represented the greater Los Angeles area in Major League Soccer since 2018. The two-time Supporters' Shield Champions (2019, 2022) and 2024 U.S. Open Cup Champions, LAFC is dedicated to building a world-class soccer club that represents the diversity of Los Angeles and is committed to delivering an unrivaled experience for fans. LAFC’s ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise, and success in the fields of entertainment, sports, technology, and media. LAFC is invested in the world’s game and Los Angeles, constructing and developing the 22,000-seat BMO Stadium and a top-flight training center on the campus of Cal State Los Angeles.
