What’s the news: Goallllll! Metro by T-Mobile is proud to announce a new partnership with the Los Angeles Football Club (LAFC), becoming the Official Wireless Partner of the reigning 2022 MLS Cup Champions.
As part of this new sponsorship, Metro will help kids be part of the game as the presenting sponsor of the player escort program. And at every home game, select lucky fans will get either an epic front row or field side upgrade so they can be closer to the action courtesy of the brand. The partnership extends beyond game days with custom content, community programming as well as player appearances and more at select Metro retail stores.
Why it matters: The multi-year partnership underscores Metro’s commitment to the LA community – home to millions of Metro customers and hundreds of Metro stores, plus connecting local fans to the team and game they love.
With numerous soccer and other sports streaming benefits already available to customers, Metro is quickly becoming the ultimate destination for soccer fans. Score!
What they are saying: “As America’s most popular prepaid wireless brand, Metro by T-Mobile has the power to bring the game to life for fans in some exciting ways while reinforcing our commitment to the Los Angeles community,” said Jon Freier, President, T-Mobile Consumer Group. “You’re going to see us showing up more than ever before and we can’t wait to get started.”
“We are excited to join forces with Metro by T-Mobile, a globally recognized industry leader that, much like LAFC, is deeply committed to the Los Angeles community,” said Larry Freedman, LAFC Co-President and Chief Business Officer. “This partnership truly brings so many great benefits to our fans and supporters and delivers on our ethos to unite the world’s city through the world’s game and we can’t wait to kick things off.”
Who it’s for: Soccer fans in Los Angeles and beyond.