Panasonic Rendering

LAFC Selects Panasonic as Official Launch Partner and Digital Solutions Provider for New Banc of California Stadium

Partnership Sets The Record For The Most Square Footage Of LED Video Display Technology Installed In A Major League Soccer (MLS) Venue

Today, Panasonic Enterprise Solutions Company announced a partnership with the Los Angeles Football Club (LAFC) as an official launch partner and digital solutions provider for the Club’s highly-anticipated 22,000-seat Banc of California stadium. Panasonic Enterprise Solutions is a leader in implementing advanced technology solutions serving both sports and entertainment industries. LAFC and Panasonic’s relationship will usher in a new era for soccer-specific stadiums by providing the most technologically-advanced stadium in the MLS.

Over 15,000 square feet of LED video display signage will enhance the fan experience in the stadium and surrounding entertainment district, including digital billboards along the freeway. The main video board in the stadium will measure approximately 129 feet wide by 29 feet high, and will feature 16mm SMD LED video technology for high-resolution viewing clarity.

“We couldn’t be more excited to partner with Panasonic who shares our mission to both excite, engage and entertain our fans and players in our new stadium,” said LAFC Club President and Owner Tom Penn. “Panasonic will help bring our stadium life with its digital displays surrounding the pitch and will provide the most technologically-advanced soccer stadium in the MLS to the heart of LA.”

“Panasonic genuinely values being the principal provider of the technology and fan engagement solutions for several stadiums in Major League Soccer, and the addition of our partnership with LAFC on their new stadium is truly an honor,” said Don Szczepaniak, Executive Vice President, Sensory Solutions, Panasonic Enterprise Solutions Company. “It is our mission to provide solutions to the team that enables them to bring about an entirely new experience that will entertain and excite their fans.”

Set to take the pitch for its 2018 inaugural season, LAFC and its 22,000-seat Banc of California stadium will be the centerpiece of a $350-million complex that will also include a large community plaza, restaurants, and retail on the southwest corner of Exposition Park. Concerts, festivals and other community events will also be hosted at the new venue.

“We look forward to enhancing the fan experience with the most LED video display technology installed in a U.S. soccer venue, and we couldn’t be more excited to be partnering with an industry leader in Panasonic,” said Jamie Guin, SVP of Corporate Partnerships for LAFC.

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