LAFC today introduced Porsche as the Club’s official premium luxury automobile partner. The multiyear partnership will take immediate effect and run through the 2020 season.
“We’re delighted to welcome Porsche to the Black & Gold family,” said LAFC President and Co-Owner Tom Penn. “Porsche is an innovative and forward-thinking automotive brand and we look forward to working together.”
As part of the partnership, Porsche has acquired the exclusive naming rights of the Directors Box at Banc of California Stadium. The in-venue activation will also include signage and unique branding at the home of LAFC, as well as exclusive associations with 11 Southern California dealers.
“On behalf of our California dealers and Porsche Cars North America, we are happy to support a top-notch club like LAFC,” said Trevor Arthur, Porsche Cars North America Vice President, Area West. “Together, Porsche sports cars and soccer are timeless.”
Porsche will have a variety of its vehicles on display throughout the Banc of California Stadium concourse on select gamedays, giving LAFC fans the opportunity to see the latest sports cars from the marque.