Today LAFC announced a multi-year partnership with Jarritos, which includes various activations at Banc of California Stadium.
“We are delighted to welcome Jarritos as an official partner of LAFC,” said LAFC President and Owner Tom Penn. “Like LAFC, Jarritos fully embraces diversity in the community, and through our shared passion, we look forward to growing the beautiful game in the Heart of Los Angeles.”
Jarritos will be available throughout Banc of California Stadium, including the Sunset Club, Founders Club, Figueroa Club, and Goalkeepers Market. A Jarritos-branded cart will also be present on the concourse of the stadium during all LAFC home matches.
“We love the LAFC commitment to using the exciting game of soccer as a vehicle for change in Los Angeles. Jarritos wants to be part of this beautiful project. Together we strive to establish long-lasting connections with consumers and celebrate their passion for soccer and their city,” said Luis Fernandez, CEO of Novamex (Jarritos).
The partnership also includes collaboration between LAFC and Jarritos at select Fan Fests on Christmas Tree Lane outside Banc of California Stadium, hospitality, and retail opportunities, as well as various activations at LAFC Academy events.