LAFC today announced a multi-year partnership with Ford Motor Company, making Ford the “Official Domestic Automobile Partner of LAFC” beginning with the 2020 season.
“We are so excited to welcome Ford to the Black & Gold family,” said LAFC President and Owner Tom Penn. “Ford is an industry leader who shares our vision of providing a first-class fan and customer experience while also making sure that we are true community partners in Los Angeles.”
Ford will have a presence at multiple matches at Banc of California Stadium, hosting eight pre-match activations, an entitlement night on August 7 vs. the New England Revolution, and a landmark entitlement that includes a Ford vehicle located at the southwest corner of the stadium.
“Ford is thrilled to partner with Los Angeles Football Club,” said Ford West Market Area General Manager Rob Kaffl. “We look forward to working with an organization that inspires such passion and pride for the great city of Los Angeles.”
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 190,000 people worldwide.