Our Crest - LAFC Crest
Our Crest - LAFC Wing


The wing represents power, strength, and speed and is universally recognized across cultures. 

The Roman deity Mercury, and his Greek counterpart Hermes, each with wings on their sandals and cap, are known to represent swiftness and success. In parts of the Middle East, a winged disc or feather-robed archer, is thought to represent a Fravashi, or guardian angel. The Feng-Huang, a Chinese mythological bird, is seen as a symbol of power, prosperity, grace, and virtue.

For the Aztecs, a winged eagle was a symbol of the sun and a representation of the victorious god Huitzilopochtli, god of war, sun and the patron of what today is Mexico City. The eagle symbolized power and bravery in Aztec culture, with eagle warriors, or cuāuhmeh, known to be the most feared. To this day, the eagle is the centerpiece of the Mexican coat of arms.

The winged eagle landed in Los Angeles in 1974, as the crest of the North American Soccer League’s Los Angeles Aztecs.

With the wing in our crest, we seek to unite our team and our fans under a recognizable and relatable symbol, with ties to the diverse culture of Los Angeles.

Our Crest - LAFC Secondary Mark


Monogram of the universally known and celebrated abbreviation for Los Angeles.

Our Crest - LAFC City Crest


The outline of our crest is derived from the Seal of the City of Los Angeles.

Our Crest - LAFC Wordmark


Set in Neutraface, an elegant and versatile Art Deco inspired typeface based on the signage of architect Richard Neutra. Downtown Los Angeles has a rich collection of Art Deco buildings dating back to city expansion in the 1920’s.

Our Crest - LAFC Colors


Strong, Powerful, Achievement, Triumph, Black and Gold embody the success, glamour, and urban texture of Los Angeles.


The crest was developed and designed by Beacon Asia Consulting co-founder Tue Nguyen and the creative team of Thai Nguyen and Matthew Wolff.