Lexus To Become Presenting Partner of the Lexus Field Club at Banc of California Stadium
LAFC introduced a new multi-year partnership with Lexus as the Club’s Official Luxury Vehicle partner and first-ever presenting partner of the Lexus Field Club.
“We are delighted to welcome Lexus to the LAFC Community,” said LAFC Co-President and Chief Business Officer Larry Freedman. “Lexus is synonymous with luxury and innovation, and that aligns perfectly with the elevated Field Club experience at Banc of California Stadium.”
As part of the partnership, Lexus has acquired the exclusive naming rights of Banc of California Stadium’s all-inclusive premium seating area on the field level, now known as the Lexus Field Club. The club features new design elements inspired by the expert design of Lexus’ award-winning vehicles. Guests in the Lexus Field Club will once again enjoy up-close views of the teams and technical staff as they take the pitch before all home matches.
“The excitement and energy LAFC brings to their fans pairs well with Lexus’ goal of providing amazing experiences,” said Marcus Williams, General Manager Lexus Western Area. “Lexus is looking to further elevate this fan experience with the new Lexus Field Club.”
Lexus will also have a presence at all LAFC matches at Banc of California Stadium, with additional fan engagement activations prior to select games at the LAFC Fan Fest located on Christmas Tree Lane on the north side of the stadium.
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and one F performance model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.