Los Angeles Football Club (LAFC) today announced a partnership with Liquid Death, making the healthy beverage platform an Official Partner of LAFC.
As part of the agreement, Liquid Death becomes the exclusive flavored sparkling water partner of LAFC, while also offering its still water products throughout BMO Stadium. The partnership brings Liquid Death’s bold brand personality and “death to plastic bottles” mission to the Black & Gold, aligning two hometown-rooted organizations committed to innovation, community impact, and sustainability in Los Angeles.
Fans will see Liquid Death integrated throughout the stadium experience via branded refrigeration units, recycling bin entitlements, static stadium signage, and LED field-level takeovers during home matches.
"Liquid Death and LAFC have similar origins stories—we both built super passionate fan bases by doing things differently," said Dan Murphy, SVP of Marketing at Liquid Death. "We're thrilled to be the exclusive flavored sparkling water partner and we can't wait to murder LAFC thirsts for years to come.”
“Partnering with Liquid Death is a natural fit for LAFC. Both our brands are rooted in creativity, originality, and an unwavering connection to culture. We’re constantly looking for ways to engage our fans beyond the pitch,” Terry Tsouratakis, Vice President, Corporate Partnerships at LAFC said. “Together, we’re creating something that not only enhances the match day experience at BMO Stadium, but also celebrates the bold, unconventional energy that defines Los Angeles.”
The partnership also includes robust fan engagement initiatives, including player appearances, month-long sweepstakes, in-stadium giveaways, and Liquid Death activations at select Fan Fest events. Fans will have opportunities to sample products at matches and special events at BMO Stadium, as well as engage with the brand across LAFC’s social media platforms.
Beyond the stadium, LAFC and Liquid Death will collaborate on community-driven initiatives aimed at reducing single-use plastic bottles and promoting more sustainable consumption across Los Angeles, reinforcing both organizations’ commitment to being a force for good.
About Liquid Death
As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across beer and junk food. Our product lines include mountain water, soda-flavored sparkling water, iced tea, and energy. We donate a portion of our proceeds to help kill plastic pollution. For more information on Liquid Death please visit liquiddeath.com.
