The Los Angeles Football Club and Venice-based streetwear brand Born X Raised released a limited edition Born X Raised x LAFC collection on Friday, October 29.
The collection will be available in-store on Nov. 2 exclusively at the Club’s team store, LAFC HQ, attached to Banc of California Stadium at 4pm ahead of the club’s last home match of the regular season.
“We built LAFC street by street, block by block, one by one, in the same way Born X Raised was built in LA,” said Rich Orosco, LAFC Executive Vice President of Brand & Community. “This collaboration is a celebration of grassroots LA culture.”
The project is inspired by the iconic Black & Gold LAFC color palette and plays on the logos of both Born X Raised and LAFC. The collection consists of two t-shirts, a sweatshirt, and a scarf — pieces range from $35-$160.
With the launch of the collection, LAFC becomes the fourth iconic sports team in LA to collaborate with Born X Raised and joins global brands like Converse, Reebok, and Carhartt.
“Born X Raised has a history of collaborating with Los Angeles’ professional sports teams. We represent this city, and sport is a huge part of LA. I had heard about the LAFC games, but I didn't get it until I finally went. The fans are fanatics for real, and they have an energy unlike anything else soccer-related in the US. We are excited to kick off this collaboration series and to join Born X Raised with such a strong club."
“We are proud to join the LA Dodgers, LA Lakers, LA Rams as the next Born X Raised collaboration partner in Los Angeles,” said Patrick Aviles, LAFC Director of Brand & Community for LAFC. “We are on our way to becoming one of LA’s most beloved teams.”
