LAFC today announced a new partnership with Hyperice to serve as the Club’s Official Recovery Technology Partner.
“LAFC recognizes the critical relationship between off-the-pitch practices and the product on-the-pitch,” said LAFC Co-President & CBO Larry Freedman. “An integral part of that relationship is the athlete recovery process, and Hyperice products are best in class when it comes to improving this process.”
The partnership will also involve product integration at the Nectar Performance Center, including recovery technology utilized by LAFC coaches, players and staff, LAFC Technical Staff appearances and digital content assets.
“Not only is the LAFC an energetic force on the pitch, but the organization has also been celebrated for its innovative approach to training and recovery,” said Jim Huether, CEO Hyperice. “As the club’s Official Recovery Technology Partner, we’ll collaborate with the performance and training staff to support player health and wellness with real-time access to cutting-edge recovery technologies both in the training room and on the field.”
Additionally, LAFC Season ticket members will receive special discounts on Hyperice products.